Following on from the short article on American reading habits – here is a lengthy and detailed article on a recent survey. Helpfully it states what questions were asked and to who (age group etc) and covers fiction and non-fiction – sub-divided into study/ research etc.
Interesting that their ‘occasionally’ seems to mean at least once in a YEAR. (that’s VERY OCCASIONALLY to me.)
I’d love to hear your reaction to these stats.
If 72% of those who read occasionally for pleasure are white or black, over 50 and female, it’s no wonder that several agents turned down Turn of the Tide http://www.amazon.co.uk/Turn-Tide-Margaret-Skea/dp/1909305065/ref=la_B009B9HCUC_1_1?ie=UTF8&qid=1365066531&sr=1-1 on the basis that, not having a female lead character, its commerciality was in doubt.
Question for me is ‘What about those who are regular readers?’ – but perhaps that was Part 1 of the series of articles which unfortunately I missed.
Anyone see it?